Programming
Building audio services, content, content systems, and programming strategy across broadcast, digital, podcast, and live streaming platforms.
Explore ProgrammingPublic media leader · Norfolk, Virginia
Media Programming. Audience Strategy. Responsible AI Governance.
Leading strategy, programming, people, systems, and emerging technology through stronger teams, clearer standards, audience growth, and responsible innovation.
Portfolio
Explore selected examples by leadership pillar.
A deeper look at programming strategy, staff leadership, operating systems, and responsible AI governance.
People
Leading staff, coaching talent, clarifying standards and best practices to help creative teams do better work and deliver results within real-world dynamics.
Explore PeopleSystems
Turning audience behavior, mission, resources, and organizational goals into clear decisions teams can utilize to win.
Explore SystemsAI Governance
Guiding responsible AI adoption through ethical guardrails, practical training, and human-centric workflow innovation.
Explore AI GovernanceAbout
I help media organizations make better decisions.
Thirty-five years across commercial and public media have shaped a leadership approach that combines commercial-market instincts with deep public-service sensitivity, audience and revenue awareness, operational discipline, and experienced leadership under change pressure.
My career includes 25 years in commercial media and 10 years in nonprofit, noncommercial public media. The through-line is consistent: understand the audience, communicate clearly, build strong teams, modernize workflows, protect the mission, and connect strategy to sustainable results.
Leadership Profile
Commercial instincts. Public‑service purpose.
Commercial-market resilience
Public-service mission sensitivity
Audience and revenue awareness
Leadership under change pressure
Workflow modernization
Executive communication
Experience Snapshot
A career built around programming, people, systems, and trust.
Thirty-five years in media: 25 years building commercial-market resilience and audience/revenue instincts, followed by 10 years applying that discipline to nonprofit public-service media.
Senior Director of Audio and Audience Strategy
Leads audio programming, audience strategy, talent development, and content operations across WHRO's broadcast and digital audio platforms.
- Leads programming and audience strategy across broadcast, digital, podcast, and streaming platforms.
- Connects content decisions to audience growth, membership value, revenue strategy, and public service.
- Chairs responsible AI governance work focused on standards, training, and workflow innovation.
Chairman, Artificial Intelligence Committee
Leads enterprise work on responsible AI adoption, staff readiness, ethical guardrails, departmental standards, practical training, and workflow innovation.
Director of Programming and Audience Strategy
Managed programming teams and content operations across WHRV-FM, WHRO-FM Classical, WFOS-FM, and WHRO.org, including oversight of a multi-million-dollar annual operating budget.
Executive Producer, Programming Lead, Morning Host
Led high-performing broadcast teams, drove ratings and revenue growth, built audience-facing brands, and created community campaigns that generated more than four million dollars for local charities.
Programming and Audience Strategy
Programming is more than filling a schedule.
It is the discipline of understanding audience behavior, institutional mission, talent, timing, platform, and trust. Strong programming has to serve the audience, support the mission, respect the brand, and make practical sense for the people responsible for producing it.
Audience behavior
Talent development
Membership value
Local storytelling
Content systems
Digital audio
Responsible AI Governance
Human first. AI assists. Human last.
Success in AI begins with ethical implementation, clear standards, transparent use, and disciplined human oversight.
Departmental Standards and Ethics
Helping teams define appropriate AI use while protecting privacy, editorial integrity, intellectual property, and the public trust.
Staff Training
Helping staff understand what AI is, instilling responsible use, clear boundaries, and how to reclaim both time and focus.
Innovation Lab
Identifying practical workflows where AI can reduce friction, return time to the talent, improve consistency, and support staff judgment.
Contact